VMAs 2024
Digital Strategist / Content Creation
• Pre-show, Day Of and Post-Show Strategy
• Live Coverage Content Creation
• Case Study Creation
Leading the team for the VMAs 2024 coverage, we set a new standard for digital engagement and global reach. From creating lead-up content to real-time coverage on the day of the event, and post-event recaps and highlights, we delivered an innovative and dynamic approach. Using AI for subtitles, tailored news, memes, and region-specific adaptations for Cono Norte, Cono Sur, and Brazil, we exceeded client expectations and captured an astounding 423.6M views. This achievement positioned MTVLA in the spotlight of global coverage and established a new precedent for digital event storytelling for MTV.
Highlights
✦ 423.6M global views, establishing us as the #1 international market in views and engagement.
✦ We generated 37M interactions, representing 24% of the global total.
✦ Latin America and Brazil together accounted for 21% of global views.
✦ A 53.5% increase in posts compared to previous years.
✦ A TikTok featuring Karol G and Taylor Swift became a global phenomenon, solidifying MTV as a leader in award show coverage on social media.
Top Performing Content
Video Views: 43.9 M
Total Reach: 40.1 M
Engagement: 3.7 M
Video Views: 7.3M
Total Reach: 6.9M
Engagement: 540 K
Video Views: 17.8 M
Total Reach: 19.2 M
Engagement: 1.9 M
Video Views: 8.5 M
Total Reach: 9 M
Engagement: 700 K