MTV Digital

Since 2022, I’ve led our team of designers, copywriters, and analysts to develop an innovative digital approach to how MTV Latin America is perceived online. Today, MTV Latin America is a leader in pop culture and music, boasting 4.1 million followers on @mtvla and 1.5 million followers on @mtvsur. We have strengthened its digital presence with a data-driven content strategy, featuring news, shows, memes, interviews, and more.

As part of our approach, we created a variety series of content, including La Canción Con, MTV En La Mira, Friendship Bracelets con, MTV Shuffle and much more. These initiatives played a key role in establishing the brand as a leading name in the industry.

Highlights

✦ On Instagram @MTVSur, we grew from 300K followers at the end of 2022 to 1.5M in 2024, establishing ourselves as leaders in the segment.
✦ Successfully covered on-site festivals, creating live content and amassing millions of views for events like Lollapalooza, Primavera Sound, and Buenos Aires Trap.
✦ Launched @mtvsur TikTok account, reaching 1.7M followers in just over a year.
✦ Today, @mtvsur and @mtvla are leading portals for pop culture and music, recognized by young audiences across the region.
✦ The digital reach metrics for our award shows grew by +150% to +300% year over year.

MTV Digital

Top Performing Editorial Organic Content

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